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Sarcasm and rainmaking advice coexist in The Art of the Start

In his new book The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything,, Guy Kawasaki, a managing director of Garage Technology Ventures, tells readers that instead of focusing on obtaining venture capital, most entrepreneurs would be better off spending their time generating new customer leads and solidifying customer relatio......

Full article >>> startups that want a share of their market. Theres a reason why people such as Larry Ellison can keep the San Jose airport open late for their private jets while you and I are munching peanuts on Southwest Airlines, Kawasaki writes. And its not because they are old, big, dumb, and slow.

Another example of Kawasakis wit: There may be fifty ways to leave your lover, but there are even more......

Full article >>> eurs hopes of ever being able to raise financing.

The first chapter of The Art of the Start should be preceded by a disclaimer that Kawasaki does not really hate entrepreneurs, he just wishes that they would focus more on generating new business. This would encourage entrepreneurs to keep reading all the way to the end, where the stellar chapter called The Art of Rainmaking provi......

Full article >>> he needs to figure out how to gain access to the people who spend money.

Secretary-level key influencers often spend much of their day shielding a companys executives from outsiders. For this reason, winning their approval is essential to the success of any sale.

Once a meeting begins, the prospective rainmaker must figure out how to make his prospects talk. The best way to do ......

Full article >>> ibuting columnist for the Wisconsin Technology Network and author of the book, The Venture Caf. She can be reached at teresa@wistechnology.com.

The opinions expressed herein or statements made in the above column are solely those of the author, & do not necessarily reflect the views o......

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Source:wistechnology.com By Teresa Esser 11/12/04


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