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Recent developments in the protection of trademarks on the Internet

The United States Court of Appeals for the Ninth Circuit issued a decision Jan. 14, 2004, in Playboy Enterprises, Inc. v. Netscape Communications Corp., 9th Cir., No. 00-56648, that may change the current standard for evaluating trademark infringement on ......

Full article >>> nsive, whether applied to a case involving keying or meta tags. Judge Berzon asserts that, if the Brookfield standard were applied in Playboy, initial interest confusion would have been found even if the sponsors of the banner ads were clearly labeled.

Judge Berzon asserts that it is not reasonable to find initial interest confusion when a customer knows, or should know, from the outset t......

Full article >>> rized use of their trademarks on the Internet.

Lori S. Meddings is an attorney in the Milwaukee office of Michael Best & Friedrich LLP and can be reached at

The opinions expressed herein or statements made in the above column ......

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'"/> By Lori S. Meddings 07/14/04

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