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Really Listening to Customers...AND Employees

This week I spent time with a leading producer of fashion goods interviewing some of their best customers and employees. The mission find out what aspects of the shopping experience really matter to customers and which practices of the sales representatives make a difference to how much the customer buys and how satisfied they are with the overall in-store experience.

Customers were inv......

Full article >>> products and serving customers gushed over like champagne from a bottle. Hearing their stories left little doubt about why they are top sales producers. These employees not only validated what the customers told us, but enriched it by helping to connect specific selling and service practices to what customers said delighted them.

By the end of the week a slew of incredibly valuable insi......

Full article >>> tion technology to help companies create a committed and high performance workforce. Tony can be reached at td@nextgenerationconsulting.com.

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The opinions expressed herein or statements made in the above column are solely those of the author, & do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WT......

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Source:wistechnology.com By Tony DiRomualdo 02/18/04


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