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Reaching Them Through the Mail

Improved software makes direct mail an attractive option

EAU CLAIRE, WI - Many businesses, large and small, view direct mailing as a hit-or-miss attempt to reach potential customers and grab their attention. Postalsoft Business Edition 7.32c is a software system designed to give organizations more control over the direct mail process, and to make this form of marketing a more affor......

Full article >>> s customized to meet the needs of each individual customer. The software has so many options that its developed with the needs of the specific organization, for licensing directly to them, he explained. The cost of the software scales according to how the customer uses it (and which options they choose) but the starting price is approximately $5,000.

All of the options available with the......

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'"/> By Caryn Murphy 07/26/03

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