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Quantity versus Quality: Effective E-Marketing Relationships

Subscribing to an electronic newsletter is like giving out your phone number on a blind date. Its a gamble. Sometimes you get what you want. Sometimes you never hear from them again. And, sometimes they never stop bothering you.

They are the blind date from hell. You are deluged by a rapid array of one-sided email or telephone sales pitches highlighting how wonderful, fast, reliable, and......

Full article >>> strong> ROLE - What roles does a subscriber have at work, home, or life that brings them to your companys website. How does that role shape their interests in your industry, your company and its products/services?
INTEREST - Know the type of information individuals want to receive. Few people want to receive every communication from a company. However, they may be i......

Full article >>> .

TARGET - Send messages to segments of
your email database, instead of the entire database, based on
the relevance of the message to the recipients interests.
FOCUS - Individual messages should be
closely related to specific interests identified by recipients.
Be aware of their interests prior to crafting messages and ensure

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'"/> By Troy Janisch 09/03/03

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