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Protecting your business against online brand abuse

Online brand protection firms could be the answer to a question you aren't even asking yet - but should be.

The Internet does connect you with your customers - and your customers with potentially fraudulent or disparaging websites and e-mails that could damage your reputation and sales. Here are several potential brand threats to small businesses online, ra......

Full article >>> , which charge for each click your ad receives, you should be aware of click fraud. Since you pay by the click, your bill can be run up by someone, perhaps a competitor, who is not interested in your products, but clicks multiple times.

Other threats include fraudulent e-mails - supposedly from your company - that ask for your customers' personal information; websites that use slight......

Full article >>> >Cyveillance. In addition to monitoring online use of your brand, Cyveillance offers a range of brand monitoring solutions as well as assistance with enforcement activities such as getting fraudulent sites shut down.

Whether you choose to engage a full-service, brand-monitoring firm, or take some simple steps yourself, the important thing to remember is that your customers can easily ......

Full article >>>
'"/> By Mike Klein 01/13/07

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