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Pre-eminent, web-based companies owe success to corporate venturing

Milwaukee, Wis. - Since it was founded in 1998, EMSystem has grown to become one of the nation's pre-eminent providers of web-based communications and resource management for hospitals and emergency services providers.

But the Milwaukee-based company might never have attained that stature or gotten off the grou......

Full article >>> edical information systems and a variety of related services.

With their deep domain expertise in medical services, the doctor-owners of Infinity saw inefficiencies in emergency communications and suspected that the Internet might provide a powerful solution for transmitting real-time medical resource information as well as alerting and messaging. They secured a federal grant to study the......

Full article >>> emaker, who had been a healthcare executive at GE.

Parent as client

As mentioned in my previous column, Zywave also benefited during its incubation phase from the infrastructure and connections of parent company Frank F. Haack & Associates. But unlike EMSystems, whose clients are medical centers or units of governm......

Full article >>> that proved to be about right, but we were ready.

He advised others considering corporate venturing to be very aware of the costs and time required to develop the new business. Those who are envisioning commercializing their products need to understand this, he said.

The resources of the parent company give internal enterprises an advantage over independent start-ups, Haack said.......

Full article >>> m that idea into reality. That is backed up with a process that provides initial evaluation, concept development, idea purification, development, and roll-out support.

From each situation, we can identify best practices that other corporations in Wisconsin and the Midwest could engage as they develop their own venturing strategies.

Those best practices include the following:

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Leadership insights from co-founder of Yesmail

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'"/> By Geoff Bastow 06/11/07

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