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Podcasts time, place, and player shifted media

Music, talk and general discourse bursting from desktops, laptops, MP3 players and smartphones are a likely sign of another net savvy podcast listener. Podcasts digital audio (or video) programs are delivered via RSS feeds or direct download from originator sites to a range of devices for on-demand listening.

Podcasts are becoming increasingly popular amo......

Full article >>> r radio-quality content both for free and a fee. Apple iTunes reports that they have over 100,000 podcasts available including, for those interested in technology, popular ones like Talk Crunch from the publishers of TechCrunch, eMarketer Daily and Diggnation.

Corporate and marketing communications staffs have jumped on the podcast trend to introduce ......

Full article >>> n a recent issue of iMedia Connection:

Know your audience is podcasting an appropriate way to reach them?
Know your business goals why and/or is podcasting the best approach?
Know your strategy should you produce/re-purpose your own content or buy into others podcasts through sponsorships or advertising?

Beyond these qu......

Full article >>> href="">At the Whiteboard - Podcasting 101.

Previous articles by Paul Gibler

Paul Gibler: Virtual communities make online connections

Paul Gibler: Lights, cameras, action: The state of online video<......

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'"/> By Paul Gibler 01/10/07

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