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Pacific Cycle rides full speed into RFID

Pacific Cycle built a significant presence in the bicycle industry by buying some of the most traditional, old-line brands on the market. But the Madison, Wis.-based company has jumped full speed into the future with the integration of radio frequency identification (RFID) technology into its systems.

The company, which owns such traditional brands as Schwinn......

Full article >>> rs, Pacific Cycle had to take on the task of actually tagging incoming inventory to make it RFID visible. That led to all kinds of interesting discussions about where to actually locate the tags.

Actually putting the tags on the bikes seemed to make sense, as that's what's actually being tracked, but Pacific Cycle wanted to be sensitive to potential consumer privacy concerns.


Full article >>> as well as some XML in support of RFID, Matthews has a variety of technologies running for Pacific Cycle, but he's not a tech-head by trade. He started out his professional career in supply chain forecasting and got pulled into IT along the way. If all the IT work dried up, he'd happily get back into the operations and supply chain work. That's probably not going to happen anytime soon though, as......

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'"/> By Byron Glick 10/26/05

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