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PDS survives with technological reinvention

Oconomowoc, Wis. - Craig Schiefelbein believes in reincarnation - in the business sense.

What else could explain the six - and still counting - reiterations of his company, Paragon Development Systems, Inc., a technology services provider celebrating its 20th anniversary with a very important streak intact - 19 consecutive years of revenue gr......

Full article >>> erve them."

Then, things began to change

In each chapter of its history, PDS was faced with changing market dynamics that forced it to veer in different directions. Each time it changed course, it managed to dodge a bullet.

PDS actually started under another name - Memory and More, which offered memory chips for PC upgrades to computer resellers. The "More" in Me......

Full article >>> program, and it worked. By 1992, M&M was a computer manufacturer and distributor to 600 resellers nationwide.

Needless to say, it was too good to last. Consumers became more computer savvy and abandoned small computer shops for mass resellers. The crude strategy that smaller computer companies employed to wrest market share from IBM began to backfire.

"They would take the cover ......

Full article >>> revenue growth continued.

The final reincarnation occurred in 2003, when clients asked PDS to actually manage their IT assets rather than show them how. To incorporate this sixth business model, PDS invested millions of dollars to become an outsourcing option, but it enabled the company to do for clients what it has done for itself.

"The biggest growth sector now is helping clie......

Full article >>> dges that PDS would be out of business if it had settled for refining itself tactically to be a better chip broker, component wholesaler, or PC distributor. Instead, strategic changes were anticipated ahead of time so the company could evolve quickly enough to keep its growth record intact. It's not an easy way to operate, Schiefelbein conceded, but it can be exhilarating if approached the right w......

Full article >>>
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Source:wistechnology.com By Joe Vanden Plas 09/23/06


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