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Online retailing "tango" is adding some steps

Bailando, Adelante, Atras!* (For a translation, scroll to the end). The online retailing tango is in full swing with retailers and buyers alike modifying their steps as the Internet changes everything.

We've heard this for years, and most of us have adopted at least some of these changes (both good and bad) in the ways we disseminate and find information, c......

Full article >>> vice review sites or in retailer-sponsored review sections; through interaction at virtual showrooms on sites like SecondLife; through newer trends like the use of social shopping and through the growth of brand advocate and detractor bloggers supporting or trashing retailers (see Brand Protection in an Age of Consumer Engagement.)

Full article >>> ttp://">ConsumerSearch or focused category reviews like CNET (technology products) or Edmunds (automobiles); to those that focus on aggregating reviews of other shoppers like Epinions (multiple product categories) or Expedia sponsored Trip Advisor (travel);......

Full article >>> hopping search engine that allows shoppers to shop, compare, buy, and blog; and MyPickList, where consumers can receive an affiliate commission for products they recommend that are purchased through links propagated on blogs or social networking sites, etcetera, using a widget provided by the company.

Dancing to the new beat

So wha......

Full article >>> ward. Backward

Previous articles by Paul Gibler

Outflanking the Google, Yahoo, MSN juggernaut

Paul Gibler: On the case: Web lessons for connecting with customers

Paul Gibler: Brand ......

Full article >>> a>. He can be reached at

The opinions expressed herein or statements made in the above column are solely those of the author, and do not necessarily reflect the views of Wisconsin Technology Network, LLC.

WTN accepts no legal liability or responsibility for any claims made or opinions expressed herein.......

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'"/> By Paul Gibler 06/28/07

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