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On the case: Web lessons for connecting with customers

In the online social media era, there are many companies trying to aggressively use technology to engage customers. These initiatives have ranged from total site revamps to well thought-out, limited-term campaigns using new media.

I thought it would be interesting to review some recent examples demonstrating these concepts and their perceived impact.
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Source:wistechnology.com By Paul Gibler 04/05/07


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