In the online social media era, there are many companies trying to aggressively use technology to engage customers. These initiatives have ranged from total site revamps to well thought-out, limited-term campaigns using new media.
I thought it would be interesting to review some recent examples demonstrating these concepts and their perceived impact.
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has planned. It is a great example of collaborative innovation using the collective power of engaged customers.
Over the period of time that I researched and wrote this article, the number of ideas submitted grew from 2,694 in mid-March to 3,591 in April. These ideas were promoted 164,696 times and 220,793 times, respectively, in that period of time.
Case 2: Budweiser
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s/ifn-6-20070327WhatBudTVShouldDoBeforeLastCall.html">according to Kevin Dugin at Internet Financial News.
Case 3: Harley-Davidson
has been the king of the road for a while. Its success has been due in part to the immense brand loyalty demonstrated by loyal riders around the world. These riders (and wannabe......Full article >>>
vant features like an RSS Feed, viral marketing on each page with a Send to a Friend button, increased usability with an option to change point size, and the addition of the Wisconsin Biz Blog with contributing authors posting and readers commenting on hot topics relevant to Milwaukee and southeastern Wisconsin.
Steve Jagler, executive editor of the site, had this to say about Small Busin......Full article >>>
Paul Gibler: No RSS feed? You're fired!
Paul Gibler: Social computing in the Web 2.0 era