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On the Web, attention spans shrink, the need for value rises

Andy Warhol, who once said everyone will be famous for 15 minutes, couldn't imagine the influence the Internet, blogging, social networks, and Web 2.0 might have on his prediction.

With these tools, everyone can have their 15 minutes - but just 15 minutes. Maybe not even that. It seems that 15 minutes is about all anyone has time for these days, at least in ......

Full article >>> have a clear understanding of the value of that consumer attention, or to trade that value for capital advantage.

Ten years ago, this type of business thinking laid the groundwork for an economic bubble. Fortunately, the economic levers at work in today's market prevent over-inflation. Still, the challenge of the short-attention-span phenomenon should be a warning to entrepreneurs and inv......

Full article >>> . She has worked as a writer and editor for a variety of technology consumer magazines, including PC Week, PC Magazine, PC/Computing, and InfoWorld, US Magazine, and Working Woman.

She has written two books on communications and Internet technology, she has won numerous awards for journalistic excellence, and was named the No. 1 newsletter editor by Marketing Computers two years in a row.......

Full article >>>
'"/> By Chris Shipley 04/14/07

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