Navigation Links
Naming that thing... again?

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and at times becomes a subdued Dilbertish style revolution. Objects do fly, even though they are memos or sometimes, sharp yet harmless, foamy projectiles. Everyone shares the ex......

Full article >>> names. Thousand of choices later, that thing become the thing. Now were getting somewhere.

No matter what the complexity of the innovation or what the size of corporation, this naming issue always has four critical sides. Only questions?

1) Character: What is this new thing? How and why does it work and why will it change or overcome a hurdle? What are its characteristic......

Full article >>> the name and be happy to talk about it. Otherwise, the entire promotion is just an expense. This is how popularity is lost, case studies are shelved, agencies changed and nothing gained.

True, there are thousands of great success stories, and we always start with Yahoo, Ebay, and Amazon of the recent past or Microsoft, Intel of distant past. IBM, GM of the hinder years. Ah, what about the......

Full article >>> delines.

Today there are five critical questions that management must ask itself:

Is the name global? Prove it.
Is the name yours? Own it.
Is the name with an identical Dot Com? Show it.
Is the name easy? Say it.
Is the name in trouble? Change it...

Ah, so would this mean naming that thing... again?

-----
Naseem Javed, author of Naming for Po......

Full article >>>
'"/>

Source:wistechnology.com By Naseem Javed 08/04/04


Related biology technology :

1. Early Stage, Step 3: Naming the entity
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:3/29/2017)... PETACH TIKVAH, Israel , ... Inc. (NASDAQ: BCLI), a leading developer of ... announced financial results for the year ended ... a highly successful and pivotal year for Brainstorm, with ... progress made on clinical, regulatory and operational fronts," ...
(Date:3/29/2017)... ... 2017 , ... On the heels of the globally recognized Rare Disease ... announced that it will manage travel services for its 500th clinical trial this month. ... States and Europe to offer travel management services specifically for clinical trials and their ...
(Date:3/29/2017)... NEWARK, Del. , March 29, 2017 /PRNewswire/ ... company, and W. L. Gore & Associates, ... a collaborative research agreement whereby the two companies will ... device technologies that provide protection from immune rejection. ... been developing innovative stem cell-derived cell replacement therapies with ...
(Date:3/28/2017)... (PRWEB) , ... March 28, ... ... announced its partnership with the American Association for the Advancement of Science ... Science. Through this partnership, ReadCube will enhance its high-impact scholarly collection across ...
Breaking Biology Technology:
(Date:3/16/2017)... CeBIT 2017 - Against identity fraud with DERMALOG solutions "Made in Germany ... ... one project, multi-biometric solutions provide a crucial contribution against identity fraud. (PRNewsFoto/Dermalog Identification Systems) ... Used combined in one project, multi-biometric solutions provide a crucial contribution ... ...
(Date:3/7/2017)... Brandwatch , the leading social intelligence company, today announces that ... uncover insights to support its reporting, help direct future campaigns, and ... youth charity will be using Brandwatch Analytics social listening and analytics ... of the topics and issues that are a priority for its ... "Until recently ...
(Date:3/2/2017)... 2, 2017 Summary This report ... Merck KGaA and its partnering interests and activities since ... Description The Partnering Deals and Alliance since 2010 ... of one of the world,s leading life sciences companies. ... purchase to ensure inclusion of the most up to ...
Breaking Biology News(10 mins):