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Naming that thing... again?

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and at times becomes a subdued Dilbertish style revolution. Objects do fly, even though they are memos or sometimes, sharp yet harmless, foamy projectiles. Everyone shares the ex......

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Source:wistechnology.com By Naseem Javed 08/04/04


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1. Early Stage, Step 3: Naming the entity
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