Navigation Links
Naming that thing... again?

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and at times becomes a subdued Dilbertish style revolution. Objects do fly, even though they are memos or sometimes, sharp yet harmless, foamy projectiles. Everyone shares the ex......

Full article >>> names. Thousand of choices later, that thing become the thing. Now were getting somewhere.

No matter what the complexity of the innovation or what the size of corporation, this naming issue always has four critical sides. Only questions?

1) Character: What is this new thing? How and why does it work and why will it change or overcome a hurdle? What are its characteristic......

Full article >>> the name and be happy to talk about it. Otherwise, the entire promotion is just an expense. This is how popularity is lost, case studies are shelved, agencies changed and nothing gained.

True, there are thousands of great success stories, and we always start with Yahoo, Ebay, and Amazon of the recent past or Microsoft, Intel of distant past. IBM, GM of the hinder years. Ah, what about the......

Full article >>> delines.

Today there are five critical questions that management must ask itself:

Is the name global? Prove it.
Is the name yours? Own it.
Is the name with an identical Dot Com? Show it.
Is the name easy? Say it.
Is the name in trouble? Change it...

Ah, so would this mean naming that thing... again?

-----
Naseem Javed, author of Naming for Po......

Full article >>>
'"/>

Source:wistechnology.com By Naseem Javed 08/04/04


Related biology technology :

1. Early Stage, Step 3: Naming the entity
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/9/2016)... ... February 08, 2016 , ... Date and time: March ... at the Pennsylvania Biotechnology Center of Bucks County, 3805 Old Easton Road, Doylestown, ... (TCMC) will hold an open house for participants to learn about a new ...
(Date:2/9/2016)... ... February 09, 2016 , ... Clinovo , the cloud-based ... Electronic Data Capture (EDC) system ClinCaptureand its new Contract Research Organization (CRO) Partner ... Conference in San Mateo, California on February 10th and 11th. Watch 2-min ...
(Date:2/9/2016)... ... February 09, 2016 , ... The American Academy of Thermology (AAT) ... its 2016 AAT Member Certification Qualification Course for Technicians via a two part webinar ... will include a detailed review of hardware, software, and camera setup/operations, aligns with the ...
(Date:2/9/2016)... NJ (PRWEB) , ... February 09, 2016 , ... ... Dorman, former Vice President for Public Policy for the National Organization for Rare ... patient advocacy groups to ensure their voices are heard throughout the drug regulatory ...
Breaking Biology Technology:
(Date:2/2/2016)... 2016   Parabon NanoLabs (Parabon) announced ... Research Office and the Defense Forensics and Biometrics ... the company,s Snapshot Kinship Inference software ... generally, defense-related DNA forensics.  Although Snapshot is best ... and ancestry from DNA evidence), it also has ...
(Date:2/1/2016)...  Today, the first day of American Heart Month, ... a first of its kind workplace health solution that ... the first application of Watson ... and Welltok will create a new offering that combines ... delivered on Welltok,s health optimization platform. The effort is ...
(Date:1/27/2016)... 27, 2016  Rite Track, Inc. a leading semiconductor ... West Chester, Ohio announced today the acquisition ... based in Austin, Texas , will ... provide modifications, installations and technical support offerings for TEL ... PLUS, commented, "PLUS has provided world class service including ...
Breaking Biology News(10 mins):