Navigation Links
Naming that thing... again?

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and at times becomes a subdued Dilbertish style revolution. Objects do fly, even though they are memos or sometimes, sharp yet harmless, foamy projectiles. Everyone shares the ex......

Full article >>> names. Thousand of choices later, that thing become the thing. Now were getting somewhere.

No matter what the complexity of the innovation or what the size of corporation, this naming issue always has four critical sides. Only questions?

1) Character: What is this new thing? How and why does it work and why will it change or overcome a hurdle? What are its characteristic......

Full article >>> the name and be happy to talk about it. Otherwise, the entire promotion is just an expense. This is how popularity is lost, case studies are shelved, agencies changed and nothing gained.

True, there are thousands of great success stories, and we always start with Yahoo, Ebay, and Amazon of the recent past or Microsoft, Intel of distant past. IBM, GM of the hinder years. Ah, what about the......

Full article >>> delines.

Today there are five critical questions that management must ask itself:

Is the name global? Prove it.
Is the name yours? Own it.
Is the name with an identical Dot Com? Show it.
Is the name easy? Say it.
Is the name in trouble? Change it...

Ah, so would this mean naming that thing... again?

-----
Naseem Javed, author of Naming for Po......

Full article >>>
'"/>

Source:wistechnology.com By Naseem Javed 08/04/04


Related biology technology :

1. Early Stage, Step 3: Naming the entity
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:2/8/2016)... ... February 08, 2016 , ... Franz Inc. ... Graph Database technology, today announced the availability of AllegroGraph 6, the leading Semantic ... Cloudera Certified Technology Program (CCPT). AllegroGraph is the first Semantic Graph ...
(Date:2/8/2016)... , Feb. 8, 2016  Diplomat Pharmacy, Inc. (NYSE: DPLO) announced today that its new ... specialty pharmacy resource–user-centric, story-driven, knowledge-based and mobile-friendly. Visit ... ... ... "The goal was ...
(Date:2/6/2016)... ... February 06, 2016 , ... ... , The Center for Excellence in Education Sponsors Teacher Training Program , Bite ... 4, 2016 – The Center for Excellence in Education (CEE) will sponsor a ...
(Date:2/5/2016)... Feb. 5, 2016 On Thursday, February 11, ... source for community, health and disaster services, and the ... integrate to enhance care coordination and service delivery for ... they need and to better connect service providers to ... San Diego has handled more ...
Breaking Biology Technology:
(Date:2/3/2016)... -- Vigilant Solutions announces today that the ... solved two recent hit-and-run cases with the ... Solutions. Brian Wenberg explains, "I was ... out of a convenience store and witnessed an elderly male back out ... his vehicle and leaving the scene.  In his statement ...
(Date:2/2/2016)... , Feb. 2, 2016 Checkpoint ... that Rising Market Are you interested in ... forecasts revenues for checkpoint inhibitors. Visiongain,s report gives ... submarket, product and national level. Avoid falling ... what progress, opportunities and revenues those emerging cancer ...
(Date:2/1/2016)... 2016 Rising sales of consumer ... touchfree intuitive gesture control market size ... of consumer electronics coupled with new technological advancements to ... size through 2020   --> ... technological advancements to drive global touchfree intuitive gesture control ...
Breaking Biology News(10 mins):