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NameProtect study shows 92% of top brands losing out on search engines


Sample of paid placement on Google for search term "Disney"
MADISON NameProtect Inc., a digital brand protection and Internet intelligence company, has released the results of an analysis of paid search engine listings that include textual advertisements within standard search engine results.

The re......

Full article >>> y results



Analysis of the 1,056 paid listings included the following:

92 percent of the top-100 brands have third parties buying their identical trademark for paid search advertisements

There were an average of 10.56 paid listings included in the results for each of the top-100 brands

98 percent of the paid listings included the top 100-......

Full article >>> s, recovery of diverted revenues and detection of online identity theft and fraud. The company is headquartered in Madison, Wis.......

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Source:wistechnology.com By WTN News 08/09/04


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