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NameProtect study shows 92% of top brands losing out on search engines

Sample of paid placement on Google for search term "Disney"
MADISON NameProtect Inc., a digital brand protection and Internet intelligence company, has released the results of an analysis of paid search engine listings that include textual advertisements within standard search engine results.

The re......

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Analysis of the 1,056 paid listings included the following:

92 percent of the top-100 brands have third parties buying their identical trademark for paid search advertisements

There were an average of 10.56 paid listings included in the results for each of the top-100 brands

98 percent of the paid listings included the top 100-......

Full article >>> s, recovery of diverted revenues and detection of online identity theft and fraud. The company is headquartered in Madison, Wis.......

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'"/> By WTN News 08/09/04

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