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Mobile content: Where brand meets markets

What does a nearly 100-year-old greeting card company have to teach the market about mobile content? A lot, it would seem from my recent conversation with Bryan Biniak, general manager of American Greetings' recently formed AGmobile group.

In just under 100 days, AGmobile has gone from pilot "skunk works" to a potent spinout of American Greetings, arguably the most progressive technology......

Full article >>> , however, AGmobile is looking for strong brand partnerships that touch untapped demographics. In our conversation, Biniak hinted that several more high profile, and highly targeted, brands are waiting in the wings. Each, he said, will appeal to specific demographics that demonstrate a propensity to spend on personalized content. AGMobile, he said, will "create packages of data services based upon......

Full article >>> ts 42-pound product . . . The fork has come out of the Netscape browser. According to the IDG News Service, America Online plans to resurrect the browser and the brand as early as next month. First up, is an update to the Netscape Internet software, which will be released as Version 7.2. IDG News Service says it will be based on the Mozilla Internet Application Suite . . . First he was knighted, n......

Full article >>> .com/demonstrate/tour/index-demo2.html " target="blank">http://www.idgexecforums.com/demonstrate/tour/index-demo2.html to learn more and complete an online application.

DEMOmobile 2004 September 8-10, 2004 Hilton La Jolla Torrey Pines, La Jolla, CA http://www.idgexecforums.com/demomobile/.

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Full article >>>
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Source:wistechnology.com By Chris Shipley 04/21/04


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