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Mobile content: Where brand meets markets

What does a nearly 100-year-old greeting card company have to teach the market about mobile content? A lot, it would seem from my recent conversation with Bryan Biniak, general manager of American Greetings' recently formed AGmobile group.

In just under 100 days, AGmobile has gone from pilot "skunk works" to a potent spinout of American Greetings, arguably the most progressive technology......

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Source:wistechnology.com By Chris Shipley 04/21/04


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TAG: Mobile content Where brand meets markets

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