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Media-savvy workers: New front in the War for Talent

A new front in the War for Talent is opening up. Tens of millions of people adept at using interactive technology and media are set to join, or are already in, the workforce - bringing expectations, skills and ways of working that will revolutionize the workplace. Those organizations that can inspire the passion and harness the skills of these "media-savvy" workers w......

Full article >>> /tn.jsp?t=su5lq4bab.0.0.wcqjsnbab.0&ts=S0242&p=http%3A%2F%2Fwww.questg.com%2Fquestg.php%3Fpageid%3Dr01">Media-Savvy Workforce and Learning Project. It links together two often discussed but rarely associated trends - the changing demographics of the workforce and the growing proliferation and use of interactive media such as social networking services like MySp......

Full article >>> hat only the young are adept at using the new technology, and it means that a substantial number of media-savvy workers are already in the workplace.

Media-savvy workers are more learning-oriented. Media-savvy workers spend up to 80 percent more time than their low media-savvy co-workers on different types of learning activities in and outside of work; and up to three times as man......

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This finding suggests that IT departments need to rethink their IT design, provisioning, and access policies. Does this mean letting workers use and do whatever they want? Of course not - but many IT executives and staff need to stop viewing media-savvy users as nuisances, and even enemies, and start proactively forging close working relationships with them. The media-savvy represent a c......

Full article >>> performing, motivated, and skilled segment of the workforce.

How interactive media friendly is your workplace? To what extent does your employer supply and/or allow you to use interactive media at work? Please e-mail tony@nextgenerationworkplace.com to share your experiences and perspectives.

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Source:wistechnology.com By Tony DiRomualdo 05/12/07


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