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Marketers advised to engage "search economy"

chieve the frequency required to inspire brand fanaticism to a critical mass. But the need to first engage the customer, which is linked to the advertising industry's understanding of subconscious and emotional drivers, has taken on a new meaning now that customers are in charge.

"Indulge consumers and their power to choose," Lindsay advised, "and they will instruct us on their needs and ......

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Source:wistechnology.com By Joe Vanden Plas 05/24/06


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