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Marketers advised to engage "search economy"

Madison, Wis. - There is both a new World Wide Web and a new, customer-centric world order that businesses and their branding/marketing professionals would be wise to adapt to, according to the leadoff hitters at Brandworks University 2006.

This year's conference, which is being held at Monona Terrace, is dedicated to helping attend......

Full article >>> y it can work for marketers. Overall, he said, there is five times more attention paid to the Internet than there is money spent against it, but among the young there is 11 times more attention paid to the Web than there is money spend against it.

That means "the core of your future market is online," Battelle said. It also is one of the reasons why Rupert Murdoch has invested so heavily ......

Full article >>> chieve the frequency required to inspire brand fanaticism to a critical mass. But the need to first engage the customer, which is linked to the advertising industry's understanding of subconscious and emotional drivers, has taken on a new meaning now that customers are in charge.

"Indulge consumers and their power to choose," Lindsay advised, "and they will instruct us on their needs and ......

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Source:wistechnology.com By Joe Vanden Plas 05/24/06


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