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Making deals with evolving technologies in mind

Modern developments in technology have provided people with many items such as iPods, portable satellite players, and cell phones with digital audio capabilities. Technology is evolving so quickly that items that may have been considered fantasy 10 years ago are now taken for granted.

In today's business environment, companies must consider and understand ho......

Full article >>> ademarks on or in connection with goods or services within the Apple Computer field of use, and Apple Corps had the exclusive right to use its Apple trademarks on or in connection with goods or services within the Apple Corps field of use. Apple Computer's field of use generally included electronic goods, including hardware and software, data processing services, broadcasting services and other an......

Full article >>> ore and play musical content and portable digital audio players did not exist, at least not in the sense that portable is used today. Section 4.3 specifically permitted Apple Computer to use its trademarks on goods used to play musical content, such as compact disc players, but contained an exception that prohibited Apple Computer from using its trademarks on the physical media delivering the pre-......

Full article >>> g the right to distribute the work through future forms of media, then choosing appropriate language is rather straightforward. The following language would probably be acceptable for most situations: Licensor hereby grants to Licensee the exclusive right to distribute the Work in all media now known or hereinafter invented.

The difficulty arises, as in the Apple case, when the parties i......

Full article >>> istechnology.com/article.php?id=3378">Deborah Wilcox: Is your business domain at risk?

Deborah Wilcox: Are consumers confused by search engine ads?

Deborah Wilcox: Keyword advertisers win some, lose some



Source:wistechnology.com By Deborah Wilcox 04/11/07


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