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Make ROI work for you

Return on investment has become a national obsession. Like Mom and apple pie, its hard to argue against it. But in many organizations ROI has become more of a steamroller than a financial tool, and it is not always clear who is in the drivers seat. Because its complex and often poorly defined, it rumbles through organizations, squashing otherwise appropriate proposals while confused employees duck......

Full article >>> track initiatives, the detailed accounting may be irrelevant.

3. Measure whats important, not just whats easy. Start with business goals, not the list of available metrics. Blend measurement techniques to make a point. Combine easy-to-collect Web statistics with a small sample of user interview results.

4. The executive summary is your best friend. Of course you sho......

Full article >>> Displaying positive ROI is great if the numbers support it, but dont get too carried away. Be prepared to let the measurement speak for itself. If some activity, product or service doesnt measure up, let it go and take the credit.


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'"/> By Byron Glick 03/31/04

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