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Madison-based TrafficCast makes national inroads as data provider

Madison, Wis. The next time you use the Web or a cell phone to check for traffic and travel times, you might be getting the data from a company in Madison.

TrafficCast, a company that provides traffic data to a range of other map and travel services, is expanding well beyond its Madison headquarters in order to meet with the demand from it......

Full article >>> to deliver weather and traffic forecasts in many forms, such as news broadcasts or live online updates.

"Traffic and weather are like twin sisters," said Victor Marsh, vice president of technology for Weather Central. "They're always together."

"There is, at least in the broadcast stage and other places, a strong desire to communicate both of those things together for people to ......

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"The market was not very picked up at that time, five years ago," Li said. "We just kept hunting around here, kept developing the technology, and we see a really great market potential right now."

TrafficCast has expanded to employ about 35 employees in conjunction with TranSmart Technologies. The company serves about 128 cities nationwide, and due t......

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'"/> By Katy Williams 05/04/05

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