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Lost in translation: corporate branding

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe.

Business names are being hit the hardest as......

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Source:wistechnology.com By Naseem Javed 09/15/04


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TAG: Lost translation corporate branding

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