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Lost in translation: corporate branding

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe.

Business names are being hit the hardest as......

Full article >>> KumangaTeq, would struggle to explain the meaning of the name in the first paragraph. Kuman means mighty leader in Serbio-Latin? and manga means a very sweet mango with firm body in Sanskrit?. Therefore, the press release might say, this fits our very unique branding tagline curved for power and technology and it matches our curvy logo design.

At times, this holistic, homeopathically d......

Full article >>> ks. The American yeah means no to the Japanese. To the British, long distance is a trunk, sister a nurse and elevator a lift. A simple laugh ha, ha, ha means mother in Japanese, while Ohio means good morning. In Russia, looks means opinion and socks means juice. In France, a simple sign of sale means dirty. The Chinese word mai said in a certain style means to buy and in another style to sell. W......

Full article >>> ognized as a world authority on global name identities and domain issues. Javed founded ABC Namebank International, a consultancy he established a quarter century ago, and conducts executive workshops on image and name identity issues. For comments reach Naseem at
Full article >>>
'"/> By Naseem Javed 09/15/04

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