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Learning how far your message reaches by Googling yourself

CHICAGOIf you buy into the concept that any ink is good ink and if you believe that name and brand recognition is the first step to sales, then its worth a couple minutes a month to Google yourself.

I have a huge media department. Its almost an entire hanging file folder in my office and an electronic folder ......

Full article >>> products or company.

You now have a soft introductiona third-party recommendation of sortsto an organization for follow up. They probably have meetings, newsletters and places for you to write. They probably have speaking opportunities and can provide demonstrations, too.

If this group thinks enough about what you have said or written, you have a far more likely shot at selling ......

Full article >>> arving for articles and have an attractive editorial calendar that coincides with your marketing and sales cycle. Maybe the Ladies Tea Society has money, is willing to spend it today and could be the unexpected incremental revenue that gets you through a cash crunch.

Googling yourself can also help protect your brand reputation. It can identify Web sites that have linked to you with which......

Full article >>> com" target="blank">ePrairie, a user-driven business and technology news community distributed via the Web, the wireless Web and free daily e-mail newsletters.......

Full article >>>
'"/> By Cheryl Gidley 08/16/04

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