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Leadership insights from co-founder of Yesmail

"Leading IT," a new WTN column by Geoff Bastow, will dissect topics that intersect with the region's information technology community, including: entrepreneurship in IT, insights from the area's leading IT CEOs and CTOs, and technology trends that are driving real business value and attracting capital.

Milwaukee, Wis. ......

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The strategy worked. By 1997, Starting Point rose to become one of the top 10 most visited sites on the web, but something more important was happening.

The company was at the forefront of something that would become huge: opt-in, permission-based e-mail marketing - relevant today as a best practice in e-mail marketing etiquette. Rebranded as
Full article >>> t his Kenosha home, seeking insight into his leadership approach - an approach that transcended the heady days of dot-com yesmail to today's steady, disciplined approach driving Scribe's success as a technology healthcare leader.

Below are excerpts of his thoughts on people, culture, leadership, and strategy:

People

"Surround yourself with the most talented peo......

Full article >>> d structure even in an innovative and entrepreneurial environment. When the team is made up of 'A' players, they look for weaknesses to exploit. As an example, I am very structured when having team meetings. We start at 8:00 sharp. More than once I started a meeting by myself to make the point. Meetings should always follow an agenda so they stay focused."

Leadership & strategy<......

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