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Keyword advertisers win some, lose some

of the keyword constitutes trademark infringement.

Indeed, the federal trademark statute, the Lanham Act, expressly uses the word "sponsored" in determining whether an infringement has occurred, and the Google and Yahoo! links are advertised as "sponsored."

Sponsored by whom? Do Web users understand that the sponsored links are paid-for ads, or do they believe they are sponsore......

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Source:wistechnology.com By Deborah Wilcox 06/12/06


Page: 1 2 3 4 5

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TAG: Keyword advertisers win some lose some

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