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Keyword advertisers win some, lose some

For some years now, trademark owners have been battling search engines and online advertisers over the sale and purchase of keywords (trademarks) that trigger online advertising. Two recent and conflicting rulings show that the application of traditional trademark principles and law to the new keyword technology can be a complicated matter.

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Source:wistechnology.com By Deborah Wilcox 06/12/06


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TAG: Keyword advertisers win some lose some

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