Navigation Links
Keyword advertisers win some, lose some

For some years now, trademark owners have been battling search engines and online advertisers over the sale and purchase of keywords (trademarks) that trigger online advertising. Two recent and conflicting rulings show that the application of traditional trademark principles and law to the new keyword technology can be a complicated matter.

Online advertiser......

Full article >>> of the keyword constitutes trademark infringement.

Indeed, the federal trademark statute, the Lanham Act, expressly uses the word "sponsored" in determining whether an infringement has occurred, and the Google and Yahoo! links are advertised as "sponsored."

Sponsored by whom? Do Web users understand that the sponsored links are paid-for ads, or do they believe they are sponsore......

Full article >>> the court on the evidence before it, where the advertisers used the GEICO trademark in the advertisement title or text, the advertisements caused a likelihood of consumer confusion as to source or sponsorship. So, if GEICO had sued the advertisers, which it did not, they would have been found liable. The case settled before the Court heard evidence on whether Google was "contributorily liable" for......

Full article >>> /i> court reaffirmed its ruling dismissing the mark owner's trademark infringement claims. Merck., _ F.Supp.2d _, 2006 WL 1418616 (S.D.N.Y. May 24, 2006).

To explain its finding that there is no "use" of the ZOCOR trademark, the court compared it to the product placement marketing strategy employed in retail stores, "where, for example, a drugstore places its generic products alon......

Full article >>> professionals/bio.aspx?id=11583" target="_blank">Deborah A. Wilcox is a lawyer and co-chair of intellectual property litigation at Baker and Hostetler, LLP, in Cleveland. She is a graduate of the University of Wisconsin-Madison Law School and regularly handles copyright, trademark and e-commerce litigation. She can be reached at

Source:wistechnology.com By Deborah Wilcox 06/12/06


Related biology technology :

1. Jellyfish partners for sales tracking technology
2. GE Healthcare partners with UNC on breast cancer imaging research
3. Manufacturing partnership will move into biotech and biomedical spaces
4. NimbleGen partners with UK biotech firm
5. Big pharma seeks Wisconsin biotech partnerships
6. Thompson in partnership to build ethanol plant
7. Johnson Controls partners on car satellite linkup
8. Doyle, WARF announce partnership to lure stem cell companies
9. Johnson Controls partnership wins new contract
10. NimbleGen partners with leading researchers
11. GE Healthcare partners with genomics institute
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:8/15/2017)... New York, NY (PRWEB) , ... August 15, 2017 , ... ... for the first time on Immuno-Oncology 360° (IO360°) programming through a series of upcoming ... to be held February 7-9, 2018, at The Roosevelt Hotel in New York City. ...
(Date:8/14/2017)... ... August 14, 2017 , ... ... antibodies. Key researchers in the antibody community have recently come together to address ... antibodies in the laboratory. , The team at Thermo Fisher ...
(Date:8/11/2017)... , Aug. 11, 2017  Market ... New York Times article regarding the telemedicine ... according to Kalorama Information.  The article, ... for That"  used information from Kalorama ... Monitoring & Telemedicine Market  (Sleep, Diabetes, ...
(Date:8/11/2017)... ... August 11, 2017 , ... “There is an ... natural alternatives to synthetic ingredients,” said Matt Hundt, President of Third Wave Bioactives. ... manufacturing presence and know-how of Biorigin will allow us to bring truly novel ...
Breaking Biology Technology:
(Date:4/11/2017)... Florida , April 11, 2017 ... a security technology company, announces the appointment of independent Directors ... Bendheim to its Board of Directors, furthering the company,s ... ... of NXT-ID, we look forward to their guidance and benefiting ...
(Date:4/5/2017)... 2017  The Allen Institute for Cell Science today ... one-of-a-kind portal and dynamic digital window into the human ... first application of deep learning to create predictive models ... and a growing suite of powerful tools. The Allen ... future publicly available resources created and shared by the ...
(Date:4/5/2017)... April 4, 2017 KEY FINDINGS ... expand at a CAGR of 25.76% during the forecast ... the primary factor for the growth of the stem ... https://www.reportbuyer.com/product/4807905/ MARKET INSIGHTS The global stem cell ... application, and geography. The stem cell market of the ...
Breaking Biology News(10 mins):