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John Bergman, co-founder of Guild Software

John Bergman is the co-founder of Guild Software, a Milwaukee-based startup that runs an online game where thousands of players pilot spaceships around the universe.

Official screenshot
The company's offices are located in the same Technology Innovation Center that houses many more traditional "meat and potatoes" software companies like
Full article >>> emic portion of high school before he even entered.

After dropping out of high school, Bergman spent his days working in computer retail, and ultimately finding a job doing UNIX administration for an Internet service provider called, which was located in the Milwaukee County Research Park. On evenings and weekends Bergman got together with a group of friends to write code, develop......

Full article >>> were interested in distributing his game. "You can't get retail distribution without publisher support," Bergman said.

Between 1998 and 2004, Bergman took his game to the Electronic Entertainment Expo six times, in the vain hope that their game would be seen and acquired by an industry giant. "It was very stressful," Bergman said of this period. A small publisher engaged the company in a......

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'"/> By Teresa Esser 02/08/06

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