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It takes more than money to reach the top

To get the first spot on Google, Yahoo, or MSN, all it used to take was the highest bid. Today, even the experts aren't sure exactly what it's going to take.

Major search engines continue to update their pay-per click (PPC) infrastructures to increase the ......

Full article >>> the click-through rate of ads, search engines are rewarding well-written ads and penalizing poorly written ones. Search engines often depend on an ad's click-through rate to monitor the quality of creative. However, editors also review and rate ads (although the method of rating is unclear). Ad testing has become increasingly important since poor ads can penalize an advertiser by resulting in h......

Full article >>> or ads. This typically requires visitors begin a new search for desired content from the home page. As a result, users are more likely to return to their original search-engine results.

The best way to determine the Quality Score of an ad, according to Google, is to look at the minimum bid. The lower the minimum bid, the higher your keyword's Quality Score. You can find the minimum bid fo......

Full article >>> active media into sales channels, marketing strategies, and overall branding. He can be contacted by e-mail at tjanisch@iconinteractive.com.

The opinions expressed herein or statements made in the above column are solely those of the author, and do not necessarily reflect the views of Wisconsin Technology Network, LLC. WTN accepts no legal liability or responsibility for any claims made o......

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Source:wistechnology.com By Troy Janisch 12/19/06


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