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Is your brand worth billions?

nk that if Coke were to restart its entire branding history, it would easily cost a trillion dollars, as the company marshaled a global country-by-country marketing and branding launch in a bid to repeat its branding success. The brand valuation of Coke is over $50 billion or so, but somehow the total stock value of Coke is still about $40 billion. Strange math.
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Source:wistechnology.com By Naseem Javed 05/01/06


Page: 1 2 3

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