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Is your brand worth billions?

Is your brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of the day, all the work you have put in pushing your name identity and your range of products and services in your marketplace adds up in an abstract space of the consumer's mind, where it acquires some great value. This equity can be measured as a real, soft asset......

Full article >>> nk that if Coke were to restart its entire branding history, it would easily cost a trillion dollars, as the company marshaled a global country-by-country marketing and branding launch in a bid to repeat its branding success. The brand valuation of Coke is over $50 billion or so, but somehow the total stock value of Coke is still about $40 billion. Strange math.
Full article >>> age should be pretty clear.


Management should formulate a small committee and take a quick inventory of issues to calculate some brand value numbers. As long as the resulting valuations are a few times over total stock value, you are doing OK. However, if for some reason it is way less than total assets, then you need to figure out all about your branding a......

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'"/> By Naseem Javed 05/01/06

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