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Is your brand worth billions?

Is your brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of the day, all the work you have put in pushing your name identity and your range of products and services in your marketplace adds up in an abstract space of the consumer's mind, where it acquires some great value. This equity can be measured as a real, soft asset......

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Source:wistechnology.com By Naseem Javed 05/01/06


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