( solid URL and rest will unfold very n...)Is corporate branding key for IPOs?

solid URL, and rest will unfold very nicely.

In conclusion, all of the above does not require big budget, big blow-up advertising and branding, rather a smart and a lean approach to create a one-of-kind corporate name identity with a matching URL, which can all be achieved within a few weeks. Out there, technology has changed the marketing landscape, and for IPO players, these new demand......

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Source:wistechnology.com By Naseem Javed 01/31/05


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