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Is corporate branding key for IPOs?

a free ride. History gets written.

For any IPO planning, a clear and distinct powerful name is a prerequisite, and this process must be carried out well in advance of such an undertaking. Park the emotions outside the boardroom and ask some tough questions. How is the name structured and what messages are being emulated by this moniker?

There are many ways to determine the power......

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Source:wistechnology.com By Naseem Javed 01/31/05


Page: 1 2 3

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