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Is corporate branding key for IPOs?

For any corporation with plans to hit the markets with an IPO in 2005 or beyond, here are some key points. Just like how your latest technology and your other corporate assets are essential to develop great financials for a potential IPO, your corporate image and brand name recognition are equally important to get the word out in the marketplace. Both are critical fo......

Full article >>> a free ride. History gets written.

For any IPO planning, a clear and distinct powerful name is a prerequisite, and this process must be carried out well in advance of such an undertaking. Park the emotions outside the boardroom and ask some tough questions. How is the name structured and what messages are being emulated by this moniker?

There are many ways to determine the power......

Full article >>> solid URL, and rest will unfold very nicely.

In conclusion, all of the above does not require big budget, big blow-up advertising and branding, rather a smart and a lean approach to create a one-of-kind corporate name identity with a matching URL, which can all be achieved within a few weeks. Out there, technology has changed the marketing landscape, and for IPO players, these new demand......

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'"/> By Naseem Javed 01/31/05

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