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Is corporate branding key for IPOs?

For any corporation with plans to hit the markets with an IPO in 2005 or beyond, here are some key points. Just like how your latest technology and your other corporate assets are essential to develop great financials for a potential IPO, your corporate image and brand name recognition are equally important to get the word out in the marketplace. Both are critical fo......

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Source:wistechnology.com By Naseem Javed 01/31/05


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