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Is Beta the new Vapor?

Twenty years ago, there was one industry list that every company wanted to avoid: The Vapor List. Created by Stewart Alsop, the founder of DEMO and then publisher of PC Letter, the List counted the weeks, then months (and in a few rare occasions, years) between the time a software product was announced and when it actually shipped to customers.

At a time whe......

Full article >>> ish a product for market. Instead, it's a tactic along the path of business development designed to capture the attention of investors and raise valuations.

"We throw open the doors to our beta and look, Mr. Investor, at all those pretty customers who are using our site."

No doubt, the process of software testing with customers is different in today's Web-based world than in the......

Full article >>> patents, there should be a date by which you need to "file," or you lose precedence on claims.

- Madhavan

What a timely post! Your point is well taken, Chris. As PR professionals, closely working with start-ups and larger companies, we definitely walk that line to ensure that "beta" is truly what it is.

- Audrey Craipain

Recent articles by Chr......

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'"/> By Chris Shipley 10/25/06

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