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Internet trademark war goes international

The trademark war continues over Google Inc.'s popular and profitable AdWords program. AdWords allows advertisers to purchase "sponsored links" that appear as a result of Google searches that use specific words, which can be trademarks of third parties. In my last article, I discussed a U.S. District Court decision that allowed Google to use the trademarks of Geico I......

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The latest Google decision is an example of this. While a court in the United States has ruled that Google can use the trademarks of other entities (such as Geico) as part of its AdWords program, a court in France has ruled it cannot. Since Google is accessible virtually everywhere, it is possible that identical actions by Google can be both legally allowed and pro......

Full article >>> anies with worldwide operations, to forum shopping (bringing your case in a jurisdiction that has laws favorable to your position) when trademark rights are implicated. It is likely that Google will appeal the French ruling, and I would expect that it and similarly situated companies will be actively working to establish an international framework for harmoniously resolving trademark- related disp......

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Source:wistechnology.com By Rob Petershack 02/21/05


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