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Internet-enabled niche markets take center stage

Madison, Wis. - Whether you pronounce it nitch or the more cosmopolitan neesh, the term niche is spelled the same way, and thanks in large measure to the Internet, it increasingly spells growth and profit.

An entire conference, Brandworks University 2007, is centered on what some are calling a seismic shift toward niche p......

Full article >>> e possible when the efficiencies of technology like the Internet lower the cost of distribution.

The head of the curve is still important, Anderson notes, but the ability to deliver niche products on the tail is creating new markets that, in the aggregate, are as large as the traditional, mainstream one. Anderson, who has spoken on this subject all over the world - he arrived in Madison a......

Full article >>> sh's embrace of the long-tail concept was the least expected application, but they completely got it.

There is a bit of supply chain magic at work here, Anderson acknowledged, but there also is some recognition that American culture is shifting from an attitude of we want to do what everyone else does to we want to be ourselves.


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'"/> By Joe Vanden Plas 06/05/07

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