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How to make pay-per-click ad campaigns pay off

According to a recent study, only 25 percent of online marketers track their pay-per-click campaigns.

The study by Jupiter Research, presented at the Jupitermedias 2004 Search Engine Strategies Conference in Chicago, said about three quarters of pay-per-click (PPC) marketers who create pay-per-click campaigns set them up and let them run their course without......

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Source:wistechnology.com By Troy Janisch 12/15/04


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