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How hard is your Web site working?

An effective Web site requires an ongoing investment, but with a good ROI strategy it doesn't have to cost you.

Every Web site needs to provide a tangible and timely return on investment (ROI). Your company's Web site should be one of the most active and accountable members of its marketing team. Accountability is a good thing as long as it's based on sound......

Full article >>> sits your organization's Web site, information about their visit can be saved. This information can be used to generate "Web statistics" that characterize your site's overall use. Using Web statistics, you can calculate a number of useful marketing-relavant indicators:

Penetration (unique visitors to home page / unique visitors): Penetration reflects the percentage of site visitors......

Full article >>> or online orders.

Intro Skip Factor (number of visitors to Intro page / visitors that bypass Intro): This indicator reflects the number of visitors that view your site's intro page, if applicable. If a large percentage of site visitors bypass the intro, it can indicate an ineffective intro, or a high percentage of return visitors.

When Web statistics are not collected with......

Full article >>> ......

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'"/> By Troy Janisch 03/07/05

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