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How a Midwestern girl became the CEO of a multi-billion-dollar software company

Carol Bartz
Carol Bartz was raised by her grandparents in Alma, Wisconsin, a town of some 800 souls on the banks of the Mississippi river. In high school, Bartz was a cheerleader. She programmed her first computer in 1968, while studying computer science at the University of Wisconsin-Madison.

Majoring in computer science was a weird thing to do dur......

Full article >>> ue came from just one product. Additionally, the company was filled with employees who resisted the very notion of corporate leadership.

I had a lot of work to do with the team to get things going, Bartz recalled.

Shortly after becoming CEO, Bartz asked every person who worked for her to attend a company-wide meeting. Only fifteen or twenty people showed up.

One of the ......

Full article >>> t are sold over the Internet, and the rest are sold through a single-tier or two-tier distribution system. By retaining the right to sell directly and through the Internet, Autodesk retains its ability to introduce new concepts into the market and to expand into many different countries.

Today, Bartzs biggest problem is software piracy. At Autodesks first Russian users meeting, a thousan......

Full article >>> ok, The Venture Caf. She can be reached at

The opinions expressed herein or statements made in the above column are solely those of the author, & do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liabi......

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'"/> By Teresa Esser 10/17/04

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