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How Sub-Zero Freezer Co. uses technology to revolutionize customer service

ther we give leads to our distributors and dealers who hopefully sell the product."

One example of the benefits Sub-Zero expects from CRM technology is how qualified leads are converted into sales by its dealers. Product brochure requests that come through Sub-Zero's website are passed along to qualified dealers. Through CRM, product registrations can be analyzed back to sales leads to de......

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Source:wistechnology.com By Nancy Gores 08/24/05


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