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How Sub-Zero Freezer Co. uses technology to revolutionize customer service

This article is the first in a new UW E-Business Consortium member spotlight series. Sub-Zero Freezer Company joined the University of Wisconsin E-Business Consortium in 2002.

People who are passionate about food tend to appreciate creative appliance design. The brand those valued consumers turn to is Madison, Wis.-based Sub-Zero Freezer Co.

Sub-Zero's built-in refrigerat......

Full article >>> ther we give leads to our distributors and dealers who hopefully sell the product."

One example of the benefits Sub-Zero expects from CRM technology is how qualified leads are converted into sales by its dealers. Product brochure requests that come through Sub-Zero's website are passed along to qualified dealers. Through CRM, product registrations can be analyzed back to sales leads to de......

Full article >>> has been at the forefront of refrigeration trends and engineered quality products that meet its customers' needs. How long will it take for the company's latest innovative approach to better serve not only its customers, but service centers, distributors and dealers?

"When I was talking about this a year and half ago I thought it would be done like that! [snap of fingers, laughter]," sai......

Full article >>>
'"/> By Nancy Gores 08/24/05

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