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How Intuit competes with Microsoft, IRS

ing product with Microsoft Office didn't ease his discomfort, but Intuit began to develop a winning mindset by convincing the public early on that QuickBooks already had won the battle.

Protecting the ecosystem

The company identified what Schar called "key influencers" to be advocates for QuickBooks, facilitate conversation, and build a customer community that creates lo......

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Source:wistechnology.com By Joe Vanden Plas 05/24/06


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