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How Intuit competes with Microsoft, IRS

Madison, Wis. - Mark Schar has had better days than August 1, 2005, but when your two largest competitors are Microsoft and the Internal Revenue Service, every day can be a bit taxing.

Schar, senior vice president and CMO of Intuit, developer of personal finance software lik......

Full article >>> ing product with Microsoft Office didn't ease his discomfort, but Intuit began to develop a winning mindset by convincing the public early on that QuickBooks already had won the battle.

Protecting the ecosystem

The company identified what Schar called "key influencers" to be advocates for QuickBooks, facilitate conversation, and build a customer community that creates lo......

Full article >>> hypothesis, but part of the calculation is for the company to determine how many swings it can afford to take.

The results of this strategic plan sound too good to be true. Schar, who serves on the board of the Center for Brand and Product Management at the University of Wisconsin School of Business, said Intuit now processes 60% more online tax returns, and Microsoft got less than 3 pe......

Full article >>>
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Source:wistechnology.com By Joe Vanden Plas 05/24/06


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