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High-Tech Solution for Farmers

Good old fashioned problem-solving is alive in Wisconsin today. Five years ago Chad Sorenson was talking with his cousin in Iowa, a farmer who grows corn. The cousin complained about the tedious task of applying anhydrous ammonia, a fertilizer, and specifically how he had to stop his tractor and walk 40 feet behind him to determine how much fertilizer was left in the tank. The seed was planted.
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For that reason, Sorenson said it takes soak time for products within the agricultural market to catch on, mostly by word of mouth. He also said its a challenge to sell such a seasonal product; farmers usually apply anhydrous ammonia one of three times during the year, either in the spring or when the crop comes up or before the snow hits. Timing is everything for this market, he sai......

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'"/> By Jennifer Braico 09/14/03

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