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HP charges toward the living room

Hewlett-Packards decision last week to merge its Imaging and Printing Group and its Personal Systems Group into one Imaging and Personal Systems Group (IPSG) is a major milestone in HPs journey to become the consumer technology brand. By combining these two units, HP has a unified and convincing product message for every room in the digital home. That may be the key that turns HPs consumer......

Full article >>> great idea and almost a decade too soon. But more than over-anticipating the market, HP was hampered, I believe, by the fact that the components of the photo system came from different business units. They didnt feel like a whole piece, and it wasnt supported well as a unit.

This has continued to be a problem for HP. Each division of HP holds its own customers. At HP, you are a customer o......

Full article >>> technology, has won numerous awards for journalistic excellence, and was named the #1 newsletter editor by Marketing Computers for two years in a row. To subscribe to DEMOletter please visit: http://www.idgexecforums.com/demoletter/index.html.

This column was reprinted with permission of Network World Inc. ......

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Source:wistechnology.com By Chris Shipley 01/19/05


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