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Guild.com: The art of evolving online

"Star Sconce" by Dale Jenssen, one of about 10,000 works available through Guild.com
MADISON - Guild.com didn't start out as a dot-com. The art-dealer network Guild began in 1985 as a publishing company, supplying high-end sourcebooks for design professionals. The idea was to enable artists to market their products to an audience of designers and architects.......

Full article >>> ountry of collectors. The Web site has allowed me &mdashl a small crafts artist to reach a larger market than I could reach otherwise, said Patricia Madeja, a studio jeweler who was one of the starting artists on the website. They've done so much networking, advertising and press ... other sites can't give you that exposure.

Adding a personal edge


To go even further beyond simply......

Full article >>> before that this climate had a limited shelf life, and the potential for failure was growing along with the rabid enthusiasm for newer and more ambitious companies. There was this expectation of meteoric growth with an eye to go public as quickly as possible that just wasn't healthy ... fuel[ing] a corporate structure that, for Guild.com, just wasn't sustainable.

Having seen this disaste......

Full article >>> e for them.

They act as my agent, my gallery, my retailera multifaceted thing, said Michael Burns, a Madison-based metal artist who has worked with Guild for ten years. They reach a national if not international market, and they address a system which I cannot as an individual.......

Full article >>>
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Source:wistechnology.com By Les Chappell 09/01/04


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