( ell its trademark as a keyword to anyon...)Google wins first battle in trademark war

ell its trademark as a keyword to anyone other than Geico allowed Google to take advantage of the goodwill generated by Geicos 75-year history and its millions of dollars in advertising. Google argued that keyword advertising using anothers trademarks was no different than the use of a competitors name in an advertisement.

The touchstone for trademark infringement is whether the use objec......

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Source:wistechnology.com By Rob Petershack 12/20/04


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