Navigation Links
Google wins first battle in trademark war

Google, Inc., can continue to sell advertising to competitors of Geico Corp. who use Geicos trademarked name in their ads, a federal district court in Virginia has ruled. Advertising based on Web search keywords is a significant and lucrative part of Googles business. In the third quarter, about half of Googles revenue of $805 million came from keyword advertising, a......

Full article >>> ell its trademark as a keyword to anyone other than Geico allowed Google to take advantage of the goodwill generated by Geicos 75-year history and its millions of dollars in advertising. Google argued that keyword advertising using anothers trademarks was no different than the use of a competitors name in an advertisement.

The touchstone for trademark infringement is whether the use objec......

Full article >>>
'"/>

Source:wistechnology.com By Rob Petershack 12/20/04


Related biology technology :

1. Outflanking the Google, Yahoo, MSN juggernaut
2. See how they run: Radio ads and Google
3. Wisconsin judge dismisses patent suit vs. Google
4. The press vs. Google: Copyright cases to watch
5. Getting the most from Google dayparts
6. Google to place Wisconsin history online
7. Local software company takes Google to court over a patent
8. Job hunting the Air Google way
9. Google puts new sites on probation, so plan ahead
10. Are you a citizen of the "Google Nation?"
11. Is Googles cafeteria a competitive weapon?
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:10/12/2017)... ... October 12, 2017 , ... ... platform specifically designed for life science researchers to analyze and interpret datasets, ... Franklin, who made a major contribution to the discovery of the double-helix ...
(Date:10/11/2017)... USA (PRWEB) , ... October 11, 2017 , ... ComplianceOnline’s ... take place on 7th and 8th June 2018 in San Francisco, CA. The Summit ... as well as several distinguished CEOs, board directors and government officials from around the ...
(Date:10/11/2017)... ... 2017 , ... Disappearing forests and increased emissions are the main causes of ... year. Especially those living in larger cities are affected by air pollution related diseases. ... most pollution-affected countries globally - decided to take action. , “I knew I had ...
(Date:10/10/2017)... ... October 10, 2017 , ... ... advancing targeted antibody-drug conjugate (ADC) therapeutics, today confirmed licensing rights that give ... Liposomal Nanoparticle), a technology developed in collaboration with Children’s Hospital Los Angeles ...
Breaking Biology Technology:
(Date:5/16/2017)... , May 16, 2017   Bridge Patient ... organizations, and MD EMR Systems , an ... partner for GE, have established a partnership to ... product and the GE Centricity™ products, including Centricity ... These new integrations will allow ...
(Date:4/18/2017)... Inc., a global expert in SoC-based imaging and computing solutions, has ... features the company,s hybrid codec technology. A demonstration utilizing TeraFaces ® ... be showcased during the upcoming Medtec Japan at Tokyo Big Sight ... Las Vegas Convention Center April 24-27. ... Click here for an image of the ...
(Date:4/11/2017)... BEACH GARDENS, Fla. , April 11, 2017 ... identity management and secure authentication solutions, today announced ... contract by Intelligence Advanced Research Projects Activity (IARPA) ... for IARPA,s Thor program. "Innovation has ... onset and IARPA,s Thor program will allow us ...
Breaking Biology News(10 mins):