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Google wins first battle in trademark war

Google, Inc., can continue to sell advertising to competitors of Geico Corp. who use Geicos trademarked name in their ads, a federal district court in Virginia has ruled. Advertising based on Web search keywords is a significant and lucrative part of Googles business. In the third quarter, about half of Googles revenue of $805 million came from keyword advertising, a......

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Source:wistechnology.com By Rob Petershack 12/20/04


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