Navigation Links
Google wins first battle in trademark war

Google, Inc., can continue to sell advertising to competitors of Geico Corp. who use Geicos trademarked name in their ads, a federal district court in Virginia has ruled. Advertising based on Web search keywords is a significant and lucrative part of Googles business. In the third quarter, about half of Googles revenue of $805 million came from keyword advertising, a......

Full article >>> ell its trademark as a keyword to anyone other than Geico allowed Google to take advantage of the goodwill generated by Geicos 75-year history and its millions of dollars in advertising. Google argued that keyword advertising using anothers trademarks was no different than the use of a competitors name in an advertisement.

The touchstone for trademark infringement is whether the use objec......

Full article >>>
'"/>

Source:wistechnology.com By Rob Petershack 12/20/04


Related biology technology :

1. Outflanking the Google, Yahoo, MSN juggernaut
2. See how they run: Radio ads and Google
3. Wisconsin judge dismisses patent suit vs. Google
4. The press vs. Google: Copyright cases to watch
5. Getting the most from Google dayparts
6. Google to place Wisconsin history online
7. Local software company takes Google to court over a patent
8. Job hunting the Air Google way
9. Google puts new sites on probation, so plan ahead
10. Are you a citizen of the "Google Nation?"
11. Is Googles cafeteria a competitive weapon?
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:4/20/2017)... , April 20, 2017 Dutch philosopher Koert van Mensvoort ... Nature, at the University of Technology in Eindhoven - has written a ... letter, he calls on humanity to avoid becoming a slave and victim to ... ... Dutch philosopher Koert van Mensvoort – founder of the Next ...
(Date:4/20/2017)... 2017 For today, Stock-Callers.com redirects investors, ... development and clinical research aimed at treating diseases and medical ... Keryx Biopharmaceuticals Inc. (NASDAQ: KERX), Kite Pharma Inc. (NASDAQ: KITE), ... can access our complimentary research reports on these stocks now ... http://stock-callers.com/registration ...
(Date:4/19/2017)... Ca (PRWEB) , ... April 18, 2017 , ... A ... technological advances. This webinar, which is part of the Protein and Cell Analysis ... Cytometer and outline where this technology fits in current and future applications. , ...
(Date:4/19/2017)... ... April 18, 2017 , ... ... Labs . The move comes after the company changed focus to making analytical ... new brand and our new technology,” says CEO Robert Hart. Founders Bernardo Cordovez, ...
Breaking Biology Technology:
(Date:4/3/2017)...  Data captured by IsoCode, IsoPlexis Corporation,s ... statistically significant association between the potency of ... objective response of cancer patients post-treatment. The ... cancer patients will respond to CAR-T cell ... to improve both pre-infusion potency testing and cell ...
(Date:3/30/2017)... The research team of The Hong Kong ... identification by adopting ground breaking 3D fingerprint minutiae recovery and matching ... and accuracy for use in identification, crime investigation, immigration control, security ... ... A research team led by ...
(Date:3/29/2017)... 2017  higi, the health IT company that operates ... America , today announced a Series B investment ... EveryMove. The new investment and acquisition accelerates higi,s strategy ... transform population health activities through the collection and workflow ... higi collects and secures data today on behalf of ...
Breaking Biology News(10 mins):