Navigation Links
Google wins first battle in trademark war

Google, Inc., can continue to sell advertising to competitors of Geico Corp. who use Geicos trademarked name in their ads, a federal district court in Virginia has ruled. Advertising based on Web search keywords is a significant and lucrative part of Googles business. In the third quarter, about half of Googles revenue of $805 million came from keyword advertising, a......

Full article >>> ell its trademark as a keyword to anyone other than Geico allowed Google to take advantage of the goodwill generated by Geicos 75-year history and its millions of dollars in advertising. Google argued that keyword advertising using anothers trademarks was no different than the use of a competitors name in an advertisement.

The touchstone for trademark infringement is whether the use objec......

Full article >>>
'"/>

Source:wistechnology.com By Rob Petershack 12/20/04


Related biology technology :

1. Outflanking the Google, Yahoo, MSN juggernaut
2. See how they run: Radio ads and Google
3. Wisconsin judge dismisses patent suit vs. Google
4. The press vs. Google: Copyright cases to watch
5. Getting the most from Google dayparts
6. Google to place Wisconsin history online
7. Local software company takes Google to court over a patent
8. Job hunting the Air Google way
9. Google puts new sites on probation, so plan ahead
10. Are you a citizen of the "Google Nation?"
11. Is Googles cafeteria a competitive weapon?
Post Your Comments:
*Name:
*Comment:
*Email:


(Date:6/23/2016)... ... June 23, 2016 , ... ClinCapture, the only free validated ... will showcase its product’s latest features from June 26 to June 30, 2016 ... on Disrupting Clinical Trials in The Cloud during the conference. DIA (Drug ...
(Date:6/23/2016)... (PRWEB) , ... June 23, 2016 , ... ... a new line of intelligent tools designed, tuned and optimized exclusively for Okuma ... 12–17 in Chicago. The result of a collaboration among several companies with expertise ...
(Date:6/23/2016)... June 23, 2016 ReportsnReports.com ... report to its pharmaceuticals section with historic and ... and much more. Complete report on ... pages, profiling 15 companies and supported with 261 ... http://www.reportsnreports.com/reports/601420-global-cell-culture-media-industry-2016-market-research-report.html . The Global Cell ...
(Date:6/22/2016)... Research and Markets has announced the addition of the "Biomarkers: ... The global biomarkers market has grown ... market is expected to grow at a five-year compound annual growth ... billion in 2015 to $96.6 billion in 2020. ... 2020) are discussed. As well, new products approved in 2013 and ...
Breaking Biology Technology:
(Date:4/26/2016)... April 27, 2016 Research ... Multi-modal Biometrics Market 2016-2020"  report to their offering.  ... The analysts forecast the global multimodal ... 15.49% during the period 2016-2020.  Multimodal ... sectors such as the healthcare, BFSI, transportation, automotive, ...
(Date:4/14/2016)... BioCatch ™, the global ... the appointment of Eyal Goldwerger as CEO. ... Goldwerger,s leadership appointment comes at a time of significant ... of its platform at several of the world,s largest ... unique cognitive and physiological factors, is a winner of ...
(Date:3/29/2016)... LegacyXChange, Inc. (OTC: LEGX ... Protect are pleased to announce our successful effort to ... of writing instruments, ensuring athletes signatures against counterfeiting and ... athletes on LegacyXChange will be assured of ongoing proof ... Bill Bollander , CEO states, "By inserting ...
Breaking Biology News(10 mins):