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Going beyond me, too customer experiences

Is competitive advantage obsolete? Today, competitors can copy the newest product enhancement, advertising claim, Web-site feature, supply-chain innovation or low-cost back-office process seemingly overnight. Indeed, it seems that no advantage is safe or sustainable for long. This realization has led many corporate leaders to conclude that the best (and only) strategy......

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Source:wistechnology.com By Tony DiRomualdo 08/30/04


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