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Going beyond me, too customer experiences

Is competitive advantage obsolete? Today, competitors can copy the newest product enhancement, advertising claim, Web-site feature, supply-chain innovation or low-cost back-office process seemingly overnight. Indeed, it seems that no advantage is safe or sustainable for long. This realization has led many corporate leaders to conclude that the best (and only) strategy......

Full article >>> orce. Customers that buy based on price are loyal to the lowest price, period. Being the cost leader means relentlessly ratcheting up productivity and squeezing out expenses to drive down prices. Think Wal-Mart. Only budding 800-pound gorillas need apply.

2. Functionality Some customers want the latest and greatest products and services that totally outperform the competition in h......

Full article >>> ons Hotels, and Nordstrom stand out for having business models that consistently deliver top notch service.

Some newer sources of value are emerging in the contemporary marketplace:

7. Advocacy A growing number of customers buy from companies that share their beliefs and pursue their interests. Whole Foods is growing at three times the rate of the rest of the retail food ......

Full article >>> od where you are now!

Tony DiRomualdo is a business researcher, writer, and advisor with Next Generation Consulting. He works at the intersection of people, business strategy, and information technology to help companies create a committed and high performance workforce. Tony can be reached at By Tony DiRomualdo 08/30/04

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